As time goes by, Arthur began putting his passion to practice. After trialling different combinations, he finds the perfect mix of Scotland's finest whiskies and creates the blend we all know and enjoy today - Bell's® Extra Special Old Scotch Whisky.
Bell's® launches its new TV commercial, The Reader. The film tells the tale of a father whose intrepid spirit shows just what it takes to be a true man of character. The commercial went on to win a FAB Award, a Silver African Crystal Award, a Bronze African Crystal Award, Gold, Silver and Grand Prix Pendoring Awards, a Silver Loerie, a Craft Loerie, the 3rd place Creative Circle Ad of the Year Award and an Effective Creativity Award.
The Bell's® mission continues with strength of character at its core. Not only will we hold the craft of whisky-making close to our heart, but we will continue to encourage whisky drinkers to raise a glass and acknowledge the true character they see in those around them.